Products In Use for advertising products

1NS4N3 Energy

143 products presents 1NS4N3 Energy Drinks 

143 Products and/or MAL-TECH is also not responsible for any illnesses or problems that may occur from drinking 1ns4n3 Energy, including, but not limited to: urinary tract infections, tummy aches, gross burping, water intoxication, acid reflux, heart attack, depression, tripping embarrassingly, urinating, urinating a lot, urinating way too much, gastrointestinal reaction, brain aneurisms, disturbing fantasies, herpes, ninja attacks, assault and battery,random appearing of pixelated weapons, pregnancy, itching, aggression, uncoordinated dancing and extreme extremeness.
Able to incorporate VFX, Freerunning, Humour, Documentary, Celeb Endorsement, Medical Statistics and EXPLOSIONS…LOTS AND LOTS…OF EXPLOSIONS!
The idea can feature action shots of free running and fighting and can pull influences from video games attracting audience members of action adventures and video game lovers whilst adhering to those who crave adrenaline pumping scenes of quick movement and sharp shots.
The Advert Will Draw Inspiration from Scott Pilgrim VS The World and various video game references and scenes from popular media.
our energy drink is unique in the fact it uses a synthesised substitute for taurine which is banned in Norway.

                                   Concept Art For 1NS4N3 Energy Mascot below

                  

                                                                Sample Drink Covers to the right

The unique selling point will be its excessive use of fast paced action and arcade based design and sounds contradicting our realist environment with surreal arcade elements such as combos, game over screens and plenty more references to video-game culture, this is referenced in the names of the drinks.

in future after gaining popularity we will strike a sponsorship deal with internet music label MonsterCat and will give customers the chance to win an assortment of Games Consoles, Concert Tickets and an exclusive chance to meet A music producer of your choice.

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My second idea is a clothing brand that is integrated into technology such as a beanie that houses a pair of headphones along with a hoodie/sweater that also has the same function.
This idea will prove to astonish the target market of 12 and up this is due to a rise in ages as young as this receiving phones and downloading music and from this age upwards the same trend follows in older ages.
the "Hoodie Buddie"

What is this thing?

Using patented HB3Technology™, the HoodieBuddie contains a standard headphone jack in the front pocket that plugs into any headphone-compatible device, like an mp3 player, iPod or iPhone, or other mobile device.

Once plugged into the device of your choice, the audio travels through embedded cables within the HoodieBuddie to the headphones, which are built in to the ends of the drawstrings.

Best of all, the entire Hoodie is machine washable (even the headphones).

Plug in to your HoodieBuddie wherever you go—at the gym, on your way to work or on the plane. Your headphones are always ready to rock and tangle-free because they’re built in.

HoodieBuddie makes your life easier.

HoodieBuddie is located in Los Angeles, CA and is sold in stores worldwide.

the hoodiebuddie has been regarded and loved by those who wear it such as You-tuber Ijustine and reviews from Good Housekeeping.com and gaining reviews on amazon ranging from 4.5-5 stars

Assignment 29.2 Task 2

Lyric Interpretation is the defining, debunking and/or renditions of what the audience think the lyrics mean or insinuate, vague lines and lyrics construing to a theme or are random can turn into fan theories and span appreciation from the obscurity and undefined nature which in turn increases the "lifespan" of the song and therefore the artist.

Consolidating a songs meaning is to unite and therefore strengthen its significance to real world applications/events or within the artists musical  history, this can be denounced from songs such as We are the World which had its meaning strengthened by the famine, poverty and droughts affecting the citizens of Ethiopia and raising money and awareness over the subject of charity, if a songs meaning is strengthened at a critical time then the effectiveness of the lyrics will become more efficient and in this case did by raising $63 million for charity which had successfully impacted the audience.

Focus on performer during a music video is when the video directs attention to the skills and talents of the producer which are highlighted to prove their musical ability to the audience who are targeted for promote image and perhaps merchandise and the audience who view it are more likely to be enticed by the performer image, design and merchandise and in most cases logo.

Lighting for mood is when set lighting or lighting effects added during editing portray a mood or emotion purposely added by creative directors, the producer or editing directors. This helps to set a mood used in the video for a genre, story or to connote meaning in the lyrics/style of music.
 An example would be the multiple colours used in the background for drakes hotline bling, the mellow soft lighting is complimented by the relaxed slow tempo and beat of the song and depending on colour can effect the audience in a variety of ways.

Allusion in a music video is an indirect or implied reference  to a person, event or thing of the past which is different to a parody as a parody attempts to be humorous and is not a homage as its a brief reference stated in a lyric or a visual tribute which can make the audience understand further the meaning of the lyrics or provide a recognisable visual aid to the video.

B
an example of a green screen video would be Kanye wests Bound 2
An example of multi image would be Californication by red hot chilli peppers
An example of cutting to a beat would be Michael Jacksons Thriller
Katy perry's dark horse has miming and lip syncing
The Gorillaz Feel Good music video is animated
Toy Soldiers references other artists and social development at the time


An illustrative video is that which tells a straightforward story and plot accompanied by the video which displays that story an example being Guilty Conscience by Eminem
An interpretive video is the exact opposite of the  aforementioned which is interpreted and vague unlike the guided story-lines and an example of this would be the music video for Rhinestone Eyes by the Gorillaz
A surreal music video is one that has qualities and features that would render it insane, random or weird compared to a daily lifestyle and an example for this is MGMTs Kids.
A homage is a tribute Or reference to another form of media such as Michael Jacksons thriller which is a homage to 80s horror flicks.
An as-live video is a video dedicated to the band/producer playing live and on stage an example for this being bohemian rhapsody
Unlike a homage  parody bases itself on mockery and humour often poking fun at the original piece of work and a prime example of this is BLINK 182s small things which pokes fun at cringeworthy videos.

Script
AFTER many more genres
cue:Set in a multitude of locations from a space station to a volcano
Interpreted vague lyrics to narrative straightforward stories told by the lyrics and visualised by the video itself.


AFTER as heard in the lyrics

cue:The Styles used in the video are a multitude of different techniques and influences such as the use of slow zooms and panning shots of the protagonist to create emotion and feeling for him while also showing the costume complexity and animation seen on the character, the lighting is dim and any lighting seen is highly exaggerated to highlight the science fiction influences displayed in the video such as the led lighting shown on the characters costume which is bright and exaggerated to show its "alien" technology and the soft energy pack light along on the back to display a "soft, emotional" connection with the otherwise silent and character unable to display emotion apart from dancing and beeping. The setting is an 80s/90s vintage visual feel that is expressed in the sci fi genre of that time.
The camera movements as aforementioned include panning shots of the character to show detail and intricacy in costume and effects to feel literally and proverbially "closer" to the characters. The special effects are based on transport seen in sci fi films and thus range from particle effects and lens flares to altitude crashes and take off into space.

AFTER one minute of thriller plays

The Styles of this music video connote the dark and chilling setting expressed in the three main locations which express settings commonly seen in the horror genre which was its main purpose to connote a "spooky" setting shrouded in mystery which is synonymous to the lyrics of the song, the choreography and movement is identical to the beat of the song as is the editing during the song which is highly regarded and easy to follow the pace of both Storyline and Music, the characters in this video are portrayed in the stereotypical manner seen in movies as in the male is the prominent character protecting the female and is usually the one to transform into a monster, also due to the age of the characters (Mid Teens) who are statistically more likely to have a date at a cinema are also represented in a fashion commonly seen in the horror genre and therefore this video serves as a homage to the genre.

AFTER one minute of Party Rock Anthem

The setting for this music video is a post apocalyptic modern wasteland set after the events of their previous song Sorry for Party Rocking which they wake up in a coma for "Partying too Hard" and they wake up 28 DAYS LATER (The first of many Easter eggs hinting towards a post-apocalyptic wasteland) to help further connote this sub-genre in the video the styles used in the video such as a variety of debris strewn across the streets, abandoned cars, no background noise apart from weather and as per usual the protagonist has no idea of the danger they're in, the urban colors in the setting are alike the palette normally seen in the horror sub-genre of film, the choreography and movement directly link with the lyrics, forming a literal storyline out of the lyrics rather than a vague non interpretive music video which sets it apart as a homage to post apocalyptic films which is an untapped genre of music video

https://prezi.com/ls6r7acyl7eg/present/?auth_key=0ki862e&follow=xtrcnhdzmpiy

Conventions of a Music Video 

Interpreting Lyrics Through a music Video in how the audience accept/understand it

Extending the songs meaning to the audience

Allusion making reference to other things (PASTICHE and PARODY)

Links and Collaborations

Techniques

Cutting to the Beat: is an element of editing in music video determining whether or nor the video is cut to the beat or tempo of the song

An example would be The Offspring's Pretty Fly For A White Guy which along with having Cutting to the beat it has parodic and humorous qualities which also has a narrative explaining the story of the music video and "live concert" shots.

Visual Effects: Due to their experimental nature and freedom of expression allowed, music videos have been the basis for experimenting with new visual effects particularly in the early days of CGI an example of this is Dire Strait's Money for Nothing which includes ''live concert'' shots along with an interpreted storyline narrative based off the lyrics.

Miming and Lip Sync: is a well established technique of the music video, the artists will often mime and lip sync in their videos to connect their image and performance to the sound of the song. This is where they 'pretend' to sing the sing as if they were singing live an example would be Paul Simon's Call Me Al.

Chroma Key: This is Special effects / Post production technique for compositing (layering) two images or video streams together based on colour hues (chroma range). this process is called green screen an example is Red Hot Chilli Peppers' Californication which mixes an animated CGI video game sequence with live shots of the band which is surreal and is unrelated to the song lyrics.

A-Ha's Take me On has Shots which are cut to the beat with cartoon animation and visual effects along with live action sequences which are unrelated to the lyrics. The Styles are moderately violent along with high lighting and colour (or lack thereof) ranging from a cafe to a surrealistic location.

Lady Gaga and Beyonce's Telephone is a narrative based story featuring in the music video with bright lighting set in a group of realistic locations with surrealistic behaviour and costumes with shots cut to the tempo of the song along with choreographed dancing along with featuring humorous qualities and an illustrative story.

Assignment 29.1 Understanding The Purposes of a Music Video

Firstly for the Purpose of Promoting an artist

A Prime example of promoting an artist would be the Song and official video for Marshmello's song Alone which is a story based video centred around the DJ/Character Marshmello who's face and logo is featured throughout the video who overnight becomes locally famous and gains a following regarding his music however in the beginning of the video he is bullied and outcast from the others which inspired the song title Alone.

The various shots in the video are mid/close-up shots of Marshmello who is the protagonist and during the beginning of the video the shots are sweeping/panning low/mid shots meant to undermine and show relativity to the character as well as increase recognition of his face which is the unique design and selling point of his merchandise the shots all based on his face (which is also the logo of his merchandise) promotes him and his advertising even further throughout the video, and reaching the end of the video his music catches on between the students and they imitate his face in an attempt to look like him thus increasing recognition of character in the video making him memorable and more of a business opportunity to sell albums, singles, EPs and merch and to promote PR and artist image. The background of Marshmello is that he is an artist who's been signed on by indie internet label Monstercat which in turn would account for the self manufactured merchandise and placement of characteristics and logos within the song itself which in turn are integrated into music videos to increase promotion of merchandise, albums and artists.

Bibliography:Monstercat (2016) Marshmello - alone [Monstercat official music Video]. Available at: https://www.youtube.com/watch?v=YnwsMEabmSo (Accessed: 26 September 2016).In-line Citation:(Monstercat, 2016)

Secondly for Synergy purposes involved in another form of Media (e.g. Film)

Another prime example of a song being involved in the promotion and advertising of a film would be Heathens by twenty one pilots made for the promotion of Suicide Squad which is set in the same setting as the film however is set in the Belle Reve Security Barracks where criminals are kept and instituted which teases the audience into the setting for the highly anticipated film and leaves a graphic imprint of the setting to those who were enticed by the films trailer and rumours of location attracting more audience members and therefore raking in more money by showing snippets of location and characters featuring in the film which increases both artist and film PR and increases hype for the audience about waiting to see the film.

Also on the note of showing glimpses of characters and setting would perhaps show more clips and airtime than most trailers would which shows a reason for watching the artists in future for more up to date clips and teasers for films that they'll produce music for in the future even further increasing Artist PR.
Coming close to the edge of the trailer is a shot which features security guards storming what seems to be a derelict office which imbues mystery into the course of the films storyline which leaves unanswered questions throughout the rest of the music video which even then makes potential audience members question the plot and maybe are seeking closure from what the ending of the film may potentially be and the scene itself offers a sly easter egg which is the music video itself.

Bibliography:Fueled By Ramen (2016) Twenty one pilots: Heathens (from suicide squad: The album) [OFFICIAL VIDEO]. Available at: https://www.youtube.com/watch?v=UprcpdwuwCg (Accessed: 27 September 2016).In-line Citation:(Fueled By Ramen, 2016)

An Example of an artists increase in media activities (e.g. Film)

A key example of an artist showing their increase in media activities such as pursuing the film industry would be Will Smith's "Men In Black" Music video which also promotes the film of the same name.
In the Music video along with showing off Costumes and set for the then upcoming film, Smith shows his change in career with expensive studio paid CGI, Practical Effects and Props along with Mass Choreography shown unlike any of his prior music videos which detail his change from street rapper (with friend DJ Jazzy Jeff) to studio funded music producer and choreographer along with recent career changes to acting.

Furthermore the shots and editing are that of Hollywood quality to match the sets, costumes and Smiths prospects for the future.

Bibliography:WillSmithVEVO (2014) Will Smith - men in black. Available at: https://www.youtube.com/watch?v=fiBLgEx6svA (Accessed: 30 September 2016).In-line Citation:(WillSmithVEVO, 2014)

An Example of an artist Promoting a Particular Song

Eminem's Stan is a music video devoted to its own story and promotes itself in a fashion dedicated to the song and for the most part cutting out eminem during the length of the song with a story based on his fans craziness over fan-mail and taking things literally over his lyrics and songs however the story features stan and his life more than an explicit video of eminem himself

Bibliography:EminemVEVO (2009) Eminem - Stan (Long Version) ft. Dido. Available at: https://youtu.be/gOMhN-hfMtY.In-line Citation:(EminemVEVO, 2009)

An Example of an New Artist

Professor Green's debut single Monster promotes himself as the event in his own horror house, you can tell who he is as he occupies the most screen time than other actor/character in the music video which is meant to embed his image and style and to promote himself towards the audience and possible business decisions and record labels.

Like previous song Stan,  Professor Green embeds himself in the storyline of his music video however makes himself the centre of attention with panning shots focused around him and mid shots in an effort to relate with the public to make himself a more believable and appealing rapper thus increasing PR and public image.

He uses practical effects along with lyrics to produce humorous effect in an attempt to be unique and stand out from the competition thus increasing income.





Bibliography:
ProfessorGreenVEVO (2010) Professor green - monster. Available at: https://www.youtube.com/watch?v=f9pASavjAtI (Accessed: 7 October 2016).In-line Citation:(ProfessorGreenVEVO, 2010)

An Example Of A Record Label Increasing Income

A Prime Example of a record label increasing income would be The  late Michael Jackson and Justin Timberlake's duet in Love Never Felt So Good in which a Collaboration of Original Footage mixed with tribute dancers and a increased sound quality in effort to sell Michael Jacksons Album Xscape.

The Included Original footage appeals to nostalgia and fans of Michael's work before he died.

The tribute dancers are also seen wearing an array of album work for the album increasing appeal for merchandise effortlessly in an attempt to get more money out of the legacy that was left behind.using iconic moves to evoke feeling into the audience along with the previously aforementioned original footage brings up feelings of sadness and emotion which pander to fans and members of the public.

Bibliography:

michaeljacksonVEVO (2014) Michael Jackson, Justin Timberlake - love never felt so good. Available at: https://www.youtube.com/watch?v=oG08ukJPtR8 (Accessed: 7 October 2016).In-line Citation:(michaeljacksonVEVO, 2014)

In all the purposes of a music video range from promoting a new artist to increasing the income of an artist long gone and are mostly done to an effect and standard rarely achieved by most record labels.

My favourite music video
one of my favourite music videos is the song Marble Soda by Shawn Wasabi as its a single shot video of him playing the launchpad (custom built sound sampler) however the bright lighting accompanied by the optimistic and easygoing tune mixed with flashes of comedic pictures highlights the optimism and jot expressed in his song.
Also the song takes advantage of an easter egg with the "awesome" youtube code which when the term enter is input into a full screen video the sound and video playtime bar is flashing in the colours of the rainbow.
The Purpose of the video is to show that the music he makes is created himself and is much the old videos of the 1950s which express the music itself and not the glamour of being famous

Music Videos 1925-2016

1925- Benny Burns: Basic one shot recording of band playing.

1929- Bessie Smith St Louis Blues: Basic but more in depth video including actors and a set. 

1950s- Elvis Jailhouse Rock: Synchronised dancers included with settings with dynamic camera movements and multiple shots and techniques such as mid range close ups, panned cameras and slow/medium zooms on Elvis, Filmed on a heavily decorated set.Increased film quality.

1960s- Bob Dylan Subterranean Homesick Blues: Also including a set however and an actor in what may be the earliest lyrics video yet as it features one person showing the words of the song as they are sung.

1960s- The Beatles Strawberry Fields: In colour featuring the artists and very "trippy" featuring a heavily decorated set and props along with video effects such as rewind and with highly regarded quality.

1970s- Queen Bohemian Rhapsody: Colour and set lighting with editing fades and cuts between song video mixed with zooming in and out, costumes and makeup are included and applied to the artists, Smoke used and more editing effects than any other video prior including copying videos and including them to seem as if they've been multiplied.

1970s- DEVO Jocko Homo: Set included with costumes and makeup....not gonna lie..its pretty damn weird.With further editing styles such as quick cuts and fades however has quite low video quality.

1980s- David Bowie-Ashes to Ashes: Huge Sets spanning from Mars? to a Kitchen with actors in costumes and with heavily applied makeup for effect, includes plenty editing styles such as colour contrasting, inverting of footage and fades and cuts and the introduction to Green Screen.

1980s- Buggles Video Killed The Radio Star: Colour reduction, green screen,practical effects such as explosions, costumes, makeup zooms and camera tilting/angles for effect.

1990s- Spice Girls Stop:Increased video quality, colour grading and choreographed dancing with costumes and makeup.

1990s- Nirvana Heart Shaped Box:Plenty effects such as green screen and focusing and animated background along with practical props such as the ravens, darker symbolic meaning and controversial interpretations

2000s- Blink 182 ALL THE SMALL THINGS: Sets, Humour, A Plane, actors and parody to other boyband videos at the time. Video effects such as flashes, cuts,fades,zooms and pans. Colour Contrasting and Reducing along with Grading and inverting.

2016-Future and The Weekend:Colour grading and sets included and practical effects such as fog, lighting and props .

Most Memorable TV Advertisements

For me my most memorable TV advert was The Titanfall TV advert which was memorable due to the catchy song which accompanied the advert and the action packed advert itself which kept audience members hooked.
It had appealed to the male demographic due to the protagonist and antagonist being male, in addition the protagonist had impressed a girl by getting rid of an ticket inspector due to this and the fact that an seemingly average everyman is the protagonist meaning it doesn't pander to the rich and wealthy it specifically targets a 15-21 middle class age range regardless of its 17+ age rating.

Tagline, Music and Sound

The Titanfall Tagline was "Prepare for Titanfall" which in-game would indicate that your Titan/Mech was ready for departure to wreak havoc to other players.The Music and Sound are non-diagetic and a dramatic difference as the Futuristic and Industrial sounds are Different to the cover of My Shadow and Me by Frank Sinatra and Sammy Davis Jr which is considered a classic song.

Colours, Settings and Audience reaction

The Colours and Settings are futuristic and urban and set in a future not too far ahead from our own so that the havoc that is caused among the streets can be relatable to an extent, the lighting matches this urban landscape. During the length of the advert the audience is imbued with a sense of awe and jealousy of wanting their own personal Titan which the advert plays on with the additional tagline "Life is better with a Titan" the advert also plays with this by connoting that whilst you can't have a Titan in real life that playing the game is the next best thing.

Advertising form, Editing and Camera

The form of advertising is a mix of a realistic urban environment however is contrasted by the animated anti-realist Titans and anti-realist/chaotic behaviour along with the Titans themselves being animated.
The advert is that of a surreal experience as a whole due to the chaos that ensues and the experiences which are teased to play in-game which increased the "hype" of the game and also increased excitement for gameplay.
The Technical camera shots mixed with editing style greatly increased and gave a cinematic feel to the advertisement while also showing emotion and humour as given by the civilian reactions and the emotional looks expressed by the antagonist and protagonist such as shock, relief, elation and joy which is shown by prolonged close-ups contrasted with quick cut editing and worms eye view of the main characters and their Titans along with panoramic mid-length shots to show public reaction.


The mis-en-scene and iconography.
During this shot you can tell that the main character is a normal/average 'every-man' you can tell he is single due to the lack of wedding ring and the attempt to impress a girl he passes by on what can be assumed his way to work which can be evident due to the smart/casual clothing and non emotive "bland" brown messenger bag.

During the second shot you can tell that the antagonist is also an average 'every-man' due to similarly matched smart/casual clothes however you can tell he is an antagonist due to the stereotypical red clothed contrast to the blue clothed ''hero''  this is also backed up by his Titan who fulfils the red eyed robot film trope commonly seen to connote that the robot is ''evil''.

The advert is making itself memorable by making itself funny imbuing envy and awestruck disbelief into their target audience of young urban ''gamers'' without use of celebrity endorsement, it also seems to parody the 'everyday lifestyle appeal' that other products and games use such as the Wii's ''fun for all the family'' lifestyle target.The overt messages broadcasted in this advert were those of explicit joy and emotion whilst being accompanied by the titian or by playing the game, whilst the hidden message showed that whilst so much joy can be had whilst playing the game, resuming to not play the game or ignore it would make your life (in effect) boring and regular in contrast to the fun and excitement shown by the main characters. Whilst the song on the advertisement is not original the cover of it (recreated by the EA music and sound department) is joyous and slightly catchy so that in hearing it you can associate yourself with the advertisement.

Hey I'm Malachi and I'm a 16 year old college student studying Media and Business.