Most Memorable TV Advertisements

For me my most memorable TV advert was The Titanfall TV advert which was memorable due to the catchy song which accompanied the advert and the action packed advert itself which kept audience members hooked.
It had appealed to the male demographic due to the protagonist and antagonist being male, in addition the protagonist had impressed a girl by getting rid of an ticket inspector due to this and the fact that an seemingly average everyman is the protagonist meaning it doesn't pander to the rich and wealthy it specifically targets a 15-21 middle class age range regardless of its 17+ age rating.

Tagline, Music and Sound

The Titanfall Tagline was "Prepare for Titanfall" which in-game would indicate that your Titan/Mech was ready for departure to wreak havoc to other players.The Music and Sound are non-diagetic and a dramatic difference as the Futuristic and Industrial sounds are Different to the cover of My Shadow and Me by Frank Sinatra and Sammy Davis Jr which is considered a classic song.

Colours, Settings and Audience reaction

The Colours and Settings are futuristic and urban and set in a future not too far ahead from our own so that the havoc that is caused among the streets can be relatable to an extent, the lighting matches this urban landscape. During the length of the advert the audience is imbued with a sense of awe and jealousy of wanting their own personal Titan which the advert plays on with the additional tagline "Life is better with a Titan" the advert also plays with this by connoting that whilst you can't have a Titan in real life that playing the game is the next best thing.

Advertising form, Editing and Camera

The form of advertising is a mix of a realistic urban environment however is contrasted by the animated anti-realist Titans and anti-realist/chaotic behaviour along with the Titans themselves being animated.
The advert is that of a surreal experience as a whole due to the chaos that ensues and the experiences which are teased to play in-game which increased the "hype" of the game and also increased excitement for gameplay.
The Technical camera shots mixed with editing style greatly increased and gave a cinematic feel to the advertisement while also showing emotion and humour as given by the civilian reactions and the emotional looks expressed by the antagonist and protagonist such as shock, relief, elation and joy which is shown by prolonged close-ups contrasted with quick cut editing and worms eye view of the main characters and their Titans along with panoramic mid-length shots to show public reaction.


The mis-en-scene and iconography.
During this shot you can tell that the main character is a normal/average 'every-man' you can tell he is single due to the lack of wedding ring and the attempt to impress a girl he passes by on what can be assumed his way to work which can be evident due to the smart/casual clothing and non emotive "bland" brown messenger bag.

During the second shot you can tell that the antagonist is also an average 'every-man' due to similarly matched smart/casual clothes however you can tell he is an antagonist due to the stereotypical red clothed contrast to the blue clothed ''hero''  this is also backed up by his Titan who fulfils the red eyed robot film trope commonly seen to connote that the robot is ''evil''.

The advert is making itself memorable by making itself funny imbuing envy and awestruck disbelief into their target audience of young urban ''gamers'' without use of celebrity endorsement, it also seems to parody the 'everyday lifestyle appeal' that other products and games use such as the Wii's ''fun for all the family'' lifestyle target.The overt messages broadcasted in this advert were those of explicit joy and emotion whilst being accompanied by the titian or by playing the game, whilst the hidden message showed that whilst so much joy can be had whilst playing the game, resuming to not play the game or ignore it would make your life (in effect) boring and regular in contrast to the fun and excitement shown by the main characters. Whilst the song on the advertisement is not original the cover of it (recreated by the EA music and sound department) is joyous and slightly catchy so that in hearing it you can associate yourself with the advertisement.