My favourite music video
one of my favourite music videos is the song Marble Soda by Shawn Wasabi as its a single shot video of him playing the launchpad (custom built sound sampler) however the bright lighting accompanied by the optimistic and easygoing tune mixed with flashes of comedic pictures highlights the optimism and jot expressed in his song.
Also the song takes advantage of an easter egg with the "awesome" youtube code which when the term enter is input into a full screen video the sound and video playtime bar is flashing in the colours of the rainbow.
The Purpose of the video is to show that the music he makes is created himself and is much the old videos of the 1950s which express the music itself and not the glamour of being famous
Monday 19 September 2016
Friday 16 September 2016
Music Videos 1925-2016
1925- Benny Burns: Basic one shot recording of band playing.
1929- Bessie Smith St Louis Blues: Basic but more in depth video including actors and a set.
1950s- Elvis Jailhouse Rock: Synchronised dancers included with settings with dynamic camera movements and multiple shots and techniques such as mid range close ups, panned cameras and slow/medium zooms on Elvis, Filmed on a heavily decorated set.Increased film quality.
1960s- Bob Dylan Subterranean Homesick Blues: Also including a set however and an actor in what may be the earliest lyrics video yet as it features one person showing the words of the song as they are sung.
1960s- The Beatles Strawberry Fields: In colour featuring the artists and very "trippy" featuring a heavily decorated set and props along with video effects such as rewind and with highly regarded quality.
1970s- Queen Bohemian Rhapsody: Colour and set lighting with editing fades and cuts between song video mixed with zooming in and out, costumes and makeup are included and applied to the artists, Smoke used and more editing effects than any other video prior including copying videos and including them to seem as if they've been multiplied.
1970s- DEVO Jocko Homo: Set included with costumes and makeup....not gonna lie..its pretty damn weird.With further editing styles such as quick cuts and fades however has quite low video quality.
1980s- David Bowie-Ashes to Ashes: Huge Sets spanning from Mars? to a Kitchen with actors in costumes and with heavily applied makeup for effect, includes plenty editing styles such as colour contrasting, inverting of footage and fades and cuts and the introduction to Green Screen.
1980s- Buggles Video Killed The Radio Star: Colour reduction, green screen,practical effects such as explosions, costumes, makeup zooms and camera tilting/angles for effect.
1990s- Spice Girls Stop:Increased video quality, colour grading and choreographed dancing with costumes and makeup.
1990s- Nirvana Heart Shaped Box:Plenty effects such as green screen and focusing and animated background along with practical props such as the ravens, darker symbolic meaning and controversial interpretations
2000s- Blink 182 ALL THE SMALL THINGS: Sets, Humour, A Plane, actors and parody to other boyband videos at the time. Video effects such as flashes, cuts,fades,zooms and pans. Colour Contrasting and Reducing along with Grading and inverting.
2016-Future and The Weekend:Colour grading and sets included and practical effects such as fog, lighting and props .
Monday 12 September 2016
Most Memorable TV Advertisements
For me my most memorable TV advert was The Titanfall TV advert which was memorable due to the catchy song which accompanied the advert and the action packed advert itself which kept audience members hooked.
It had appealed to the male demographic due to the protagonist and antagonist being male, in addition the protagonist had impressed a girl by getting rid of an ticket inspector due to this and the fact that an seemingly average everyman is the protagonist meaning it doesn't pander to the rich and wealthy it specifically targets a 15-21 middle class age range regardless of its 17+ age rating.
The advert is that of a surreal experience as a whole due to the chaos that ensues and the experiences which are teased to play in-game which increased the "hype" of the game and also increased excitement for gameplay.
The Technical camera shots mixed with editing style greatly increased and gave a cinematic feel to the advertisement while also showing emotion and humour as given by the civilian reactions and the emotional looks expressed by the antagonist and protagonist such as shock, relief, elation and joy which is shown by prolonged close-ups contrasted with quick cut editing and worms eye view of the main characters and their Titans along with panoramic mid-length shots to show public reaction.
The mis-en-scene and iconography.
During this shot you can tell that the main character is a normal/average 'every-man' you can tell he is single due to the lack of wedding ring and the attempt to impress a girl he passes by on what can be assumed his way to work which can be evident due to the smart/casual clothing and non emotive "bland" brown messenger bag.
During the second shot you can tell that the antagonist is also an average 'every-man' due to similarly matched smart/casual clothes however you can tell he is an antagonist due to the stereotypical red clothed contrast to the blue clothed ''hero'' this is also backed up by his Titan who fulfils the red eyed robot film trope commonly seen to connote that the robot is ''evil''.
The advert is making itself memorable by making itself funny imbuing envy and awestruck disbelief into their target audience of young urban ''gamers'' without use of celebrity endorsement, it also seems to parody the 'everyday lifestyle appeal' that other products and games use such as the Wii's ''fun for all the family'' lifestyle target.The overt messages broadcasted in this advert were those of explicit joy and emotion whilst being accompanied by the titian or by playing the game, whilst the hidden message showed that whilst so much joy can be had whilst playing the game, resuming to not play the game or ignore it would make your life (in effect) boring and regular in contrast to the fun and excitement shown by the main characters. Whilst the song on the advertisement is not original the cover of it (recreated by the EA music and sound department) is joyous and slightly catchy so that in hearing it you can associate yourself with the advertisement.
It had appealed to the male demographic due to the protagonist and antagonist being male, in addition the protagonist had impressed a girl by getting rid of an ticket inspector due to this and the fact that an seemingly average everyman is the protagonist meaning it doesn't pander to the rich and wealthy it specifically targets a 15-21 middle class age range regardless of its 17+ age rating.
Tagline, Music and Sound
The Titanfall Tagline was "Prepare for Titanfall" which in-game would indicate that your Titan/Mech was ready for departure to wreak havoc to other players.The Music and Sound are non-diagetic and a dramatic difference as the Futuristic and Industrial sounds are Different to the cover of My Shadow and Me by Frank Sinatra and Sammy Davis Jr which is considered a classic song.Colours, Settings and Audience reaction
The Colours and Settings are futuristic and urban and set in a future not too far ahead from our own so that the havoc that is caused among the streets can be relatable to an extent, the lighting matches this urban landscape. During the length of the advert the audience is imbued with a sense of awe and jealousy of wanting their own personal Titan which the advert plays on with the additional tagline "Life is better with a Titan" the advert also plays with this by connoting that whilst you can't have a Titan in real life that playing the game is the next best thing.Advertising form, Editing and Camera
The form of advertising is a mix of a realistic urban environment however is contrasted by the animated anti-realist Titans and anti-realist/chaotic behaviour along with the Titans themselves being animated.The advert is that of a surreal experience as a whole due to the chaos that ensues and the experiences which are teased to play in-game which increased the "hype" of the game and also increased excitement for gameplay.
The Technical camera shots mixed with editing style greatly increased and gave a cinematic feel to the advertisement while also showing emotion and humour as given by the civilian reactions and the emotional looks expressed by the antagonist and protagonist such as shock, relief, elation and joy which is shown by prolonged close-ups contrasted with quick cut editing and worms eye view of the main characters and their Titans along with panoramic mid-length shots to show public reaction.
The mis-en-scene and iconography.
During this shot you can tell that the main character is a normal/average 'every-man' you can tell he is single due to the lack of wedding ring and the attempt to impress a girl he passes by on what can be assumed his way to work which can be evident due to the smart/casual clothing and non emotive "bland" brown messenger bag.
The advert is making itself memorable by making itself funny imbuing envy and awestruck disbelief into their target audience of young urban ''gamers'' without use of celebrity endorsement, it also seems to parody the 'everyday lifestyle appeal' that other products and games use such as the Wii's ''fun for all the family'' lifestyle target.The overt messages broadcasted in this advert were those of explicit joy and emotion whilst being accompanied by the titian or by playing the game, whilst the hidden message showed that whilst so much joy can be had whilst playing the game, resuming to not play the game or ignore it would make your life (in effect) boring and regular in contrast to the fun and excitement shown by the main characters. Whilst the song on the advertisement is not original the cover of it (recreated by the EA music and sound department) is joyous and slightly catchy so that in hearing it you can associate yourself with the advertisement.
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