Tuesday 8 November 2016

Assignment 29.2 Task 2

Lyric Interpretation is the defining, debunking and/or renditions of what the audience think the lyrics mean or insinuate, vague lines and lyrics construing to a theme or are random can turn into fan theories and span appreciation from the obscurity and undefined nature which in turn increases the "lifespan" of the song and therefore the artist.

Consolidating a songs meaning is to unite and therefore strengthen its significance to real world applications/events or within the artists musical  history, this can be denounced from songs such as We are the World which had its meaning strengthened by the famine, poverty and droughts affecting the citizens of Ethiopia and raising money and awareness over the subject of charity, if a songs meaning is strengthened at a critical time then the effectiveness of the lyrics will become more efficient and in this case did by raising $63 million for charity which had successfully impacted the audience.

Focus on performer during a music video is when the video directs attention to the skills and talents of the producer which are highlighted to prove their musical ability to the audience who are targeted for promote image and perhaps merchandise and the audience who view it are more likely to be enticed by the performer image, design and merchandise and in most cases logo.

Lighting for mood is when set lighting or lighting effects added during editing portray a mood or emotion purposely added by creative directors, the producer or editing directors. This helps to set a mood used in the video for a genre, story or to connote meaning in the lyrics/style of music.
 An example would be the multiple colours used in the background for drakes hotline bling, the mellow soft lighting is complimented by the relaxed slow tempo and beat of the song and depending on colour can effect the audience in a variety of ways.

Allusion in a music video is an indirect or implied reference  to a person, event or thing of the past which is different to a parody as a parody attempts to be humorous and is not a homage as its a brief reference stated in a lyric or a visual tribute which can make the audience understand further the meaning of the lyrics or provide a recognisable visual aid to the video.

B
an example of a green screen video would be Kanye wests Bound 2
An example of multi image would be Californication by red hot chilli peppers
An example of cutting to a beat would be Michael Jacksons Thriller
Katy perry's dark horse has miming and lip syncing
The Gorillaz Feel Good music video is animated
Toy Soldiers references other artists and social development at the time


An illustrative video is that which tells a straightforward story and plot accompanied by the video which displays that story an example being Guilty Conscience by Eminem
An interpretive video is the exact opposite of the  aforementioned which is interpreted and vague unlike the guided story-lines and an example of this would be the music video for Rhinestone Eyes by the Gorillaz
A surreal music video is one that has qualities and features that would render it insane, random or weird compared to a daily lifestyle and an example for this is MGMTs Kids.
A homage is a tribute Or reference to another form of media such as Michael Jacksons thriller which is a homage to 80s horror flicks.
An as-live video is a video dedicated to the band/producer playing live and on stage an example for this being bohemian rhapsody
Unlike a homage  parody bases itself on mockery and humour often poking fun at the original piece of work and a prime example of this is BLINK 182s small things which pokes fun at cringeworthy videos.




Script
AFTER many more genres
cue:Set in a multitude of locations from a space station to a volcano
Interpreted vague lyrics to narrative straightforward stories told by the lyrics and visualised by the video itself.


AFTER as heard in the lyrics

cue:The Styles used in the video are a multitude of different techniques and influences such as the use of slow zooms and panning shots of the protagonist to create emotion and feeling for him while also showing the costume complexity and animation seen on the character, the lighting is dim and any lighting seen is highly exaggerated to highlight the science fiction influences displayed in the video such as the led lighting shown on the characters costume which is bright and exaggerated to show its "alien" technology and the soft energy pack light along on the back to display a "soft, emotional" connection with the otherwise silent and character unable to display emotion apart from dancing and beeping. The setting is an 80s/90s vintage visual feel that is expressed in the sci fi genre of that time.
The camera movements as aforementioned include panning shots of the character to show detail and intricacy in costume and effects to feel literally and proverbially "closer" to the characters. The special effects are based on transport seen in sci fi films and thus range from particle effects and lens flares to altitude crashes and take off into space.

AFTER one minute of thriller plays

The Styles of this music video connote the dark and chilling setting expressed in the three main locations which express settings commonly seen in the horror genre which was its main purpose to connote a "spooky" setting shrouded in mystery which is synonymous to the lyrics of the song, the choreography and movement is identical to the beat of the song as is the editing during the song which is highly regarded and easy to follow the pace of both Storyline and Music, the characters in this video are portrayed in the stereotypical manner seen in movies as in the male is the prominent character protecting the female and is usually the one to transform into a monster, also due to the age of the characters (Mid Teens) who are statistically more likely to have a date at a cinema are also represented in a fashion commonly seen in the horror genre and therefore this video serves as a homage to the genre.

AFTER one minute of Party Rock Anthem

The setting for this music video is a post apocalyptic modern wasteland set after the events of their previous song Sorry for Party Rocking which they wake up in a coma for "Partying too Hard" and they wake up 28 DAYS LATER (The first of many Easter eggs hinting towards a post-apocalyptic wasteland) to help further connote this sub-genre in the video the styles used in the video such as a variety of debris strewn across the streets, abandoned cars, no background noise apart from weather and as per usual the protagonist has no idea of the danger they're in, the urban colors in the setting are alike the palette normally seen in the horror sub-genre of film, the choreography and movement directly link with the lyrics, forming a literal storyline out of the lyrics rather than a vague non interpretive music video which sets it apart as a homage to post apocalyptic films which is an untapped genre of music video

https://prezi.com/ls6r7acyl7eg/present/?auth_key=0ki862e&follow=xtrcnhdzmpiy