Conventions of a Music Video 

Interpreting Lyrics Through a music Video in how the audience accept/understand it

Extending the songs meaning to the audience

Allusion making reference to other things (PASTICHE and PARODY)

Links and Collaborations

Techniques

Cutting to the Beat: is an element of editing in music video determining whether or nor the video is cut to the beat or tempo of the song

An example would be The Offspring's Pretty Fly For A White Guy which along with having Cutting to the beat it has parodic and humorous qualities which also has a narrative explaining the story of the music video and "live concert" shots.

Visual Effects: Due to their experimental nature and freedom of expression allowed, music videos have been the basis for experimenting with new visual effects particularly in the early days of CGI an example of this is Dire Strait's Money for Nothing which includes ''live concert'' shots along with an interpreted storyline narrative based off the lyrics.

Miming and Lip Sync: is a well established technique of the music video, the artists will often mime and lip sync in their videos to connect their image and performance to the sound of the song. This is where they 'pretend' to sing the sing as if they were singing live an example would be Paul Simon's Call Me Al.

Chroma Key: This is Special effects / Post production technique for compositing (layering) two images or video streams together based on colour hues (chroma range). this process is called green screen an example is Red Hot Chilli Peppers' Californication which mixes an animated CGI video game sequence with live shots of the band which is surreal and is unrelated to the song lyrics.

A-Ha's Take me On has Shots which are cut to the beat with cartoon animation and visual effects along with live action sequences which are unrelated to the lyrics. The Styles are moderately violent along with high lighting and colour (or lack thereof) ranging from a cafe to a surrealistic location.

Lady Gaga and Beyonce's Telephone is a narrative based story featuring in the music video with bright lighting set in a group of realistic locations with surrealistic behaviour and costumes with shots cut to the tempo of the song along with choreographed dancing along with featuring humorous qualities and an illustrative story.