Kingsman Church Fight Sene

The elements of sound in the Church Fight Scene are expertly used to convey a comedic and funny take on an extremely violent and harrowing scene, the loud chaotic mosh pit of sound, dialogue and non diegetic music couldn't be anymore different than Children Of Men's realistic haunting choice of music and sound.

Firstly The constant playing of upbeat high tempo adrenaline fueled rock music synergises with the films overall funny take on spy movies as a whole and does so by greatly exaggerating and gratifying violence by Increasing the sounds of combat, making punches sound like explosions, the cracking of chairs like disastrous earthquakes however dimming the sound of a hand grenade to that of a realistic gunshot absent of shellshock or ear ringing however the explosion is .

The Majority of the scene is comprised of music however starts off with a monotone beep that increases in speed and pitch almost warning of the impending carnage about to occur.

The ensuing music that plays throughout the scene is Lynyrd Skynyrd's FreeBird an upbeat song with a fast tempo and an elaborate guitar solo which sets the scene and goes perfectly with the pace of the scene however undermines the gratuitous violence and brutal sights that the film portrays and depicts throughout the manic scene.

The sound mix for the scene is reinforced by guttural and primal screaming fuelled by the sonic waves emitted from the Valentine Chip.

The chaotic and unhinged sound mix relays to the audience of the situation spiralling wildly out of control and the more complex the ensuing guitar solo gets, the more complex and busy the scene gets as within the space of minutes bodies, chairs, ornaments and weapons are scattered across the reddening floor.

As the scene progresses, the ongoing commentary/dialogue from Eggsy, Merlin and Gazelle summarise the better part of what the audience may be thinking as well as adding to character personality and exposition with Eggsy providing further comic relief or relating to the audience depending on the viewer’s sinister sense of humour or fellow shock to the scenes being shown wincing to stabbings and sitting in shock and awe.

The momentary break (given in the form of a hand grenade planted in an assailant's trousers pocket) gives the viewer a small chance to recollect and take in the surroundings and in breaking the noise dims the music and sound to give off the impression of shellshock, this in comparison to the shellshock depicted in Children Of Men it greatly differs from the stylish and overtly violent tones of Kingsman.

Car Scene CoM (Children of Men)

The Elements of Sound during The Car Scene are intense and encompassing, the use of camera takes place in the car itself and using sound to fill in the rest of the scene.

This Immersive use of sound surrounds the audience and installs them with the same amount of fear that the characters are induced with.

The Film has a unique and wonderful use of Sound Effects and Music,each particular sound and every piece of music is carefully thought out, similar to Edgar Wright’s use of music to connote a happy, energetic scene, the use of pace in the music is constant and unnerving in contrast to the clearly chaotic, tumultuous scene taking place in the space of 4 Minutes.

During the Scene the sounds are layered in a realistic and disorderly fashion which fits in incredibly to the visual assault the viewers are receiving and that the characters are going through.

Throughout the scene the dialogue between characters is realistically adapting to the scene, the endearing earlier parts of the scene are accompanied by upbeat, melodic music which seems to haunt them during Julianne's Murder and continue the Frantic Pace of this scene.

Children of Men’s two biggest pieces—a surprise attack on a car that’s holding revolutionaries who are escorting the first woman to become pregnant after a decade of worldwide infertility, and an extensive battle within a bombed out building—required days to set up. For the car chase, the crew had the location for that shot for 12 days. 10 days were spent getting the camera axes correct on the car rig, placing the attackers in their proper places to enter the shot after launching a fiery roadblock, charge the car, back up the car, send a motorcycle toward the car to fire, crash and then pan back around to reveal one of the most shocking early deaths of a well known actor ever filmed. That doesn’t even include the beginning portion of the scene where two former lovers, Clive Owen and Julianne Moore, play a charming parlor trick involving a ping-pong ball to lull the viewer into feeling safe before the attack.

The Scene is a relentless assault on both the eyes and ears, unforgiving gunshots, maniacal screaming and the furious sounds of engines competing are haunted by music which moments before conveyed a peaceful and positive bonding scene and is now adding to the smorgasbord of sound and chaos. The Battlefield Scene is unremitting visually however makes a larger impact in sound due to a random mass of loud diegetic gunfire, explosions, war cries, screams of anguish and a singular non diegetic tone played throughout adding more to the unfaltering chaos.This Long Tone signals the impending doom that envelops Leo during the battle and like the motives of each faction the sounds of war are unwavering and resolute, Bullet Ricochet, Tank Shells Firing, Crushed Walls and Flying Debris immerse the audience in the Uprising taking place, the continuous cut challenges the audience almost daring them to away, holding their gaze in a nonexistent game of chicken further daring the audiences bravery and will.

The movie almost shoves the violent military and tragic reality of today with the realistic threat of mass infertility into the audiences face.

It almost doesn't leave much to the imagination when compared to a real battlefield similarly scattered with bodies of soldiers, civilians and like the film littered with the stricken families grieving severed limbs, dead relatives and screaming into the endless void of war for the lost or dead.

Reboot Assignment

The Two Movies that I'm researching for are Judge Dredd (1995) and its rebooted counterpart aptly named Dredd (2012)
These Two movies are both set in the Dystopian Futuristic Mega-City One set in the aftermath of an Earth Ravaged by international nuclear war with the city walls separating Mega City One and The Scorched Earth a savage desert bridging the miles of atomic wasteland which used to make up America, due to its overpopulation and concentration taking place in the City Blocks, which each hold around fifty thousand people a drastic rise in crime spans from Drug use to Armed Robbery and Everything in between which takes place in the fictional world preset by the comics before it.
The First film I'm watching is the 2012 reboot Dredd.
The movie's Significance in portraying a world fueled by drugs, violence and crime mirrors the Discrepancies and Injustice taking place in regions of the real world however drastically hyperbolised in its Overkill themes and visuals to its depiction of "normal" life portrayed which parodies the regular life that audiences live in.
While the back story from the comic book series is the foundation for both the original Judge Dredd released in 1995 and Dredd from 2012; these films couldn’t be more different. Separated by nearly 20 years, the original and the reboot each take on their own depiction of an authoritarian hero placed in a hopeless civilisation. The setting, story, and filming are almost incomparable between the two. Judge Dredd (1995) takes a direct look at the protagonist, his growth, and personal conflict serving a corrupt society. While Dredd (2012) removes the spotlight from the Judge’s background and internal struggle to allow for a more detailed look at the world around him. Simply speaking, Judge Dredd focuses on the hero while Dredd focuses on the villain.

In Dredd (2012), the world is relatable and easy to accept. Although the planet is in a state of unrest and civilization is dramatically different, the appearance of Mega City One’s infrastructure and architecture fall within the realm of possibility. Vehicles, electronics, clothes, furnishings, and most weapons all resemble items from the 21st century. The technological enhancements that were included didn’t seem completely out of place; such as The Lawgiver (a Judges handgun). The subtle differences in the Dredd universe effectively conveyed a futuristic setting without beating it to death; giving the film a better chance to stand the test of time.

The technologies used in the production for Dredd ranged from top of the line camerawork equipment and lighting with unbelievable and wondrous editing technology such as the slo-mo scenes which took years to create and an an environment built in real life however built upon in CG which greatly out show the green screen effects of its predecessor.

Filming Judge Dredd (1995) with scale models, layering, and a green screen is an admirable method to use when developing a film. But nearly six months went into building a miniature Mega City One and it only seemed to be used for a handful of shots. Overall it could be argued that Judge Dredd accomplished some interesting visuals for the date it was released. But that argument becomes mute when compared to other science fiction films of that era with a similar budget; such as Terminator 2 (1991) or Blade Runner (1982). Judge Dredd (1995) just contains too many scenes with sloppy green screen work and because of that it looks incredibly dated by today’s standards.

The Actors in Dredd consist of the protagonists Dredd Played by Karl Urban who was prior known for his role as Dr McCoy in the Film adaptation of Star Trek (2009) which in preparation to the filming the movie went through arduous physical training along with weapons and technical training to learn how to operate under fire, how to arrest criminals and breach doors. He insisted on performing his own motorcycle stunts for the film. He played Dredd with a raspy and harsh vocal tone akin to "a saw cutting through bone", which he found difficult to sustain. 

The Secondary Protagonist and Supporting role Judge Cassandra Anderson played by Olivia Thrilby who in preparation for the film also undertook weapons and combat training  to Accurately play the character.
The Two Main Protagonists Ma-Ma (Played By Lena Headey) and Kay (Played by Wood Harris) also underwent training and countless rehearsals in a bid to portray their characters accurately.

The Original Judge Dredd Movie had a budget of $90million whilst its Successor Dredd had one of $45million which is exactly half the price of the original film.

The Budgeting for both movies were in US Dollars and were funded by US Filming companies with the core original story coming from a british comic publishing company.

The Production Companies for (2009) Dredd included DNA Films (A British Film Production Company), Reliance Entertainment (An Entertainment Company with Interests Spanning English to Indian movies) and IM Global, However Judge Dredd (1995) was produced by Hollywood Pictures (An American Production Company) and Cinergi Pictures (A Small Independent Company that was Distributed with the like of Disney and Touchstone Entertainment)

Each of the production companies aforementioned are created by mainstream and international companies with experience with Hollywood and Bollywood style films.

The Cinemas Played Dredd Worldwide however the box office sales tanked whilst its DVD Sales out shined the other films of the that time it earned $40million at the box office whilst earning $20million in DVDs.

 While a Dredd Sequel was Planned it never came to fruition and after five years seems unlikely but the only connection it has is to its  predecessor adaptation and the comics.
`
Dredd 2012 Accurately follows Todorov's Narrative Theory

1. A state of equilibrium (All is as it should be.)Normal Day In Mega City One Where Crime is a Normal occurrence.

2. A disruption of that order by an event.Ma-ma usurping Tower Block Control and ordering for the Two Judges to be killed. 

3. A recognition that the disorder has occurred. The Judges and the Civillian's aptly respond to the situation they're put in.

4. An attempt to repair the damage of the disruption.

5. A return or restoration of a NEW equilibrium.

With the Original Judge Dredd its does not hesitate to literally recreate a world as it was portrayed in the comic book series. Most vehicles resemble spaceships, buildings are eccentric, and there is an overwhelming amount of hologram advertising smothering the city. But with the time period for the story being just after the year 2080, it’s hard for viewers to get submersed in the film.
The believability factor was diluted when compared to the film’s release date. But even if audiences could suspend their disbelief, they were likely distracted by the contradictory elements of the Judge Dredd universe.A confusing fantasy world was presented where technology evolved tremendously, reached a climax, and started to deteriorate; all seemingly within a short amount of time. The result is a hodgepodge of technological quality; such as surveillance systems that record low quality black and white images but the feed can be displayed through voice commands on a mega computer. Or having the capabilities to genetically engineer humans, yet there is no effective defence against clunky battle robots. These dramatic variations create issues with trying to decide what type of world is being portrayed therefore blurring the believability and source info accurately portrayed from the comics.

In all these two films are a major Contrast, The first Dredd Movie being an economic success whilst disappointing the community whilst its successor Failed at the box office however staying true to its roots and fan-base.
Therefore in my opinion being the key positive representation of reboots holding a cult regard over its predecessor.

60 Credit Media

Products In Use for advertising products

1NS4N3 Energy

143 products presents 1NS4N3 Energy Drinks 

143 Products and/or MAL-TECH is also not responsible for any illnesses or problems that may occur from drinking 1ns4n3 Energy, including, but not limited to: urinary tract infections, tummy aches, gross burping, water intoxication, acid reflux, heart attack, depression, tripping embarrassingly, urinating, urinating a lot, urinating way too much, gastrointestinal reaction, brain aneurisms, disturbing fantasies, herpes, ninja attacks, assault and battery,random appearing of pixelated weapons, pregnancy, itching, aggression, uncoordinated dancing and extreme extremeness.
Able to incorporate VFX, Freerunning, Humour, Documentary, Celeb Endorsement, Medical Statistics and EXPLOSIONS…LOTS AND LOTS…OF EXPLOSIONS!
The idea can feature action shots of free running and fighting and can pull influences from video games attracting audience members of action adventures and video game lovers whilst adhering to those who crave adrenaline pumping scenes of quick movement and sharp shots.
The Advert Will Draw Inspiration from Scott Pilgrim VS The World and various video game references and scenes from popular media.
our energy drink is unique in the fact it uses a synthesised substitute for taurine which is banned in Norway.

                                   Concept Art For 1NS4N3 Energy Mascot below

                  

                                                                Sample Drink Covers to the right

The unique selling point will be its excessive use of fast paced action and arcade based design and sounds contradicting our realist environment with surreal arcade elements such as combos, game over screens and plenty more references to video-game culture, this is referenced in the names of the drinks.

in future after gaining popularity we will strike a sponsorship deal with internet music label MonsterCat and will give customers the chance to win an assortment of Games Consoles, Concert Tickets and an exclusive chance to meet A music producer of your choice.

--------------------------------------------------------------------

My second idea is a clothing brand that is integrated into technology such as a beanie that houses a pair of headphones along with a hoodie/sweater that also has the same function.
This idea will prove to astonish the target market of 12 and up this is due to a rise in ages as young as this receiving phones and downloading music and from this age upwards the same trend follows in older ages.
the "Hoodie Buddie"

What is this thing?

Using patented HB3Technology™, the HoodieBuddie contains a standard headphone jack in the front pocket that plugs into any headphone-compatible device, like an mp3 player, iPod or iPhone, or other mobile device.

Once plugged into the device of your choice, the audio travels through embedded cables within the HoodieBuddie to the headphones, which are built in to the ends of the drawstrings.

Best of all, the entire Hoodie is machine washable (even the headphones).

Plug in to your HoodieBuddie wherever you go—at the gym, on your way to work or on the plane. Your headphones are always ready to rock and tangle-free because they’re built in.

HoodieBuddie makes your life easier.

HoodieBuddie is located in Los Angeles, CA and is sold in stores worldwide.

the hoodiebuddie has been regarded and loved by those who wear it such as You-tuber Ijustine and reviews from Good Housekeeping.com and gaining reviews on amazon ranging from 4.5-5 stars

Assignment 29.2 Task 2

Lyric Interpretation is the defining, debunking and/or renditions of what the audience think the lyrics mean or insinuate, vague lines and lyrics construing to a theme or are random can turn into fan theories and span appreciation from the obscurity and undefined nature which in turn increases the "lifespan" of the song and therefore the artist.

Consolidating a songs meaning is to unite and therefore strengthen its significance to real world applications/events or within the artists musical  history, this can be denounced from songs such as We are the World which had its meaning strengthened by the famine, poverty and droughts affecting the citizens of Ethiopia and raising money and awareness over the subject of charity, if a songs meaning is strengthened at a critical time then the effectiveness of the lyrics will become more efficient and in this case did by raising $63 million for charity which had successfully impacted the audience.

Focus on performer during a music video is when the video directs attention to the skills and talents of the producer which are highlighted to prove their musical ability to the audience who are targeted for promote image and perhaps merchandise and the audience who view it are more likely to be enticed by the performer image, design and merchandise and in most cases logo.

Lighting for mood is when set lighting or lighting effects added during editing portray a mood or emotion purposely added by creative directors, the producer or editing directors. This helps to set a mood used in the video for a genre, story or to connote meaning in the lyrics/style of music.
 An example would be the multiple colours used in the background for drakes hotline bling, the mellow soft lighting is complimented by the relaxed slow tempo and beat of the song and depending on colour can effect the audience in a variety of ways.

Allusion in a music video is an indirect or implied reference  to a person, event or thing of the past which is different to a parody as a parody attempts to be humorous and is not a homage as its a brief reference stated in a lyric or a visual tribute which can make the audience understand further the meaning of the lyrics or provide a recognisable visual aid to the video.

B
an example of a green screen video would be Kanye wests Bound 2
An example of multi image would be Californication by red hot chilli peppers
An example of cutting to a beat would be Michael Jacksons Thriller
Katy perry's dark horse has miming and lip syncing
The Gorillaz Feel Good music video is animated
Toy Soldiers references other artists and social development at the time


An illustrative video is that which tells a straightforward story and plot accompanied by the video which displays that story an example being Guilty Conscience by Eminem
An interpretive video is the exact opposite of the  aforementioned which is interpreted and vague unlike the guided story-lines and an example of this would be the music video for Rhinestone Eyes by the Gorillaz
A surreal music video is one that has qualities and features that would render it insane, random or weird compared to a daily lifestyle and an example for this is MGMTs Kids.
A homage is a tribute Or reference to another form of media such as Michael Jacksons thriller which is a homage to 80s horror flicks.
An as-live video is a video dedicated to the band/producer playing live and on stage an example for this being bohemian rhapsody
Unlike a homage  parody bases itself on mockery and humour often poking fun at the original piece of work and a prime example of this is BLINK 182s small things which pokes fun at cringeworthy videos.

Script
AFTER many more genres
cue:Set in a multitude of locations from a space station to a volcano
Interpreted vague lyrics to narrative straightforward stories told by the lyrics and visualised by the video itself.


AFTER as heard in the lyrics

cue:The Styles used in the video are a multitude of different techniques and influences such as the use of slow zooms and panning shots of the protagonist to create emotion and feeling for him while also showing the costume complexity and animation seen on the character, the lighting is dim and any lighting seen is highly exaggerated to highlight the science fiction influences displayed in the video such as the led lighting shown on the characters costume which is bright and exaggerated to show its "alien" technology and the soft energy pack light along on the back to display a "soft, emotional" connection with the otherwise silent and character unable to display emotion apart from dancing and beeping. The setting is an 80s/90s vintage visual feel that is expressed in the sci fi genre of that time.
The camera movements as aforementioned include panning shots of the character to show detail and intricacy in costume and effects to feel literally and proverbially "closer" to the characters. The special effects are based on transport seen in sci fi films and thus range from particle effects and lens flares to altitude crashes and take off into space.

AFTER one minute of thriller plays

The Styles of this music video connote the dark and chilling setting expressed in the three main locations which express settings commonly seen in the horror genre which was its main purpose to connote a "spooky" setting shrouded in mystery which is synonymous to the lyrics of the song, the choreography and movement is identical to the beat of the song as is the editing during the song which is highly regarded and easy to follow the pace of both Storyline and Music, the characters in this video are portrayed in the stereotypical manner seen in movies as in the male is the prominent character protecting the female and is usually the one to transform into a monster, also due to the age of the characters (Mid Teens) who are statistically more likely to have a date at a cinema are also represented in a fashion commonly seen in the horror genre and therefore this video serves as a homage to the genre.

AFTER one minute of Party Rock Anthem

The setting for this music video is a post apocalyptic modern wasteland set after the events of their previous song Sorry for Party Rocking which they wake up in a coma for "Partying too Hard" and they wake up 28 DAYS LATER (The first of many Easter eggs hinting towards a post-apocalyptic wasteland) to help further connote this sub-genre in the video the styles used in the video such as a variety of debris strewn across the streets, abandoned cars, no background noise apart from weather and as per usual the protagonist has no idea of the danger they're in, the urban colors in the setting are alike the palette normally seen in the horror sub-genre of film, the choreography and movement directly link with the lyrics, forming a literal storyline out of the lyrics rather than a vague non interpretive music video which sets it apart as a homage to post apocalyptic films which is an untapped genre of music video

https://prezi.com/ls6r7acyl7eg/present/?auth_key=0ki862e&follow=xtrcnhdzmpiy